Ready to share your story? You’ve come to the right place.
Lifetimes of personal & professional experience in ag provide us with the unique ability to speak the unique language of the industry.
Whether you’re looking to refresh your brand, develop a new campaign or make a splash at a conference, we have a successful track record of helping brands just like yours.
As key partners of some of the largest names in ag, we’ve developed an extensive record of crafting compelling, relatable campaigns and creative to drive results now and in the future.
Our client’s name, “United,” presented a significant challenge due to the saturation of other “United” brands in the marketplace, leading to confusion and a lack of distinction.
We conducted extensive research on United Ag & Turf and Construction & Forestry’s ideal customers, analyzing paid media analytics, business reviews, and customer data to identify the seasoned homeowner as our target. This customer values family time, supports local businesses, loves the land, and cares for their property, while being budget-conscious and prioritizing convenience. By creating a brand identity that reflected their values, lifestyle, and location in the Northeast, we ensured the marketing efforts would drive the right results and meaningfully connect with the consumer.
We developed a distinct brand identity using bold visual elements and topographic designs that reflected their New England roots. In addition, we created comprehensive brand guidelines to provide a clear path for the client to consistently build upon this new identity.
This rebrand uniquely addressed the challenge by focusing not just on design, but on creating a long-term strategy for differentiation in a crowded market. The brand guidelines empowered the client to consistently project this new identity and maintain their unique positioning.
Brand refresh for the largest farm equipment dealer in North America
We’re deeply rooted in this industry, and know how to craft stories that resonate with your unique audience.
