How Farm Equipment Dealer Groups Can Weather the Storm
How Farm Equipment Dealer Groups Can Weather the Storm The agricultural industry experienced significant shifts in 2024, particularly when it comes to purchasing farm equipment. With economic pressures, rising interest rates, and changing farming practices, many farmers are rethinking their buying decisions. This decline in farm equipment purchases has posed a considerable challenge for dealerships that rely on equipment sales to sustain their business. However, these same challenges present opportunities for dealerships to adopt creative marketing strategies to maintain and even grow their market share. In this Root+Beta Insight, we will explore the key reasons behind the decline in farm equipment purchasing in 2024, examine the impact on farm equipment dealerships, and suggest actionable marketing strategies that can help dealerships