How Farm Equipment Dealer Groups Can Weather the Storm The agricultural industry experienced significant shifts in 2024, particularly when it comes to purchasing farm equipment. With economic pressures, rising interest rates, and changing farming practices, many farmers are rethinking their buying decisions. This decline in farm equipment purchases has posed a considerable challenge for dealerships that rely on equipment sales to sustain their business. However, these same challenges present opportunities for dealerships to adopt creative marketing strategies to maintain and even grow their market share. In this Root+Beta Insight, we will explore the key reasons behind the decline in farm equipment purchasing in 2024, examine the impact on farm equipment dealerships, and suggest actionable marketing strategies that can help dealerships

The TikTok Ban in the U.S. and Its Impact on Agricultural Brands In recent years, TikTok has become a cornerstone of digital marketing, especially for industries that rely on visually captivating, engaging content to connect with consumers. Agriculture is one such industry, where farmers, ranchers, and agribusinesses have embraced the platform to showcase their products, educate the public, and build strong relationships with consumers. But with the looming threat of a potential TikTok ban in the U.S., agricultural brands that have relied heavily on the platform for their marketing strategies are left wondering: What does this mean for their future? Let’s break down the situation and explore what agricultural brands should consider in response to a TikTok ban. The TikTok

Root+Beta, a leading farm equipment & agriculture marketing agency has formed a partnership with Green Farm Parts, a leading e-commerce retailer for farm equipment parts & accessories based in Indiana with a national online presence. Root+Beta specializes in performance marketing and sales-focused growth strategies tailored for the agriculture industry. The agency will partner with Green Farm Parts on paid media, SEO and dynamic advertising. “We love to see the industry moving forward with the addition of new, customer-focused brands” said Andrew Levenson, Vice President and Managing Director of Root+Beta. “E-commerce allows customers to shop with ease & convenience, and also allows our team to stretch our capabilities with expanded opportunities for advertising.” Green Farm Parts, a division of Reynolds Farm

A new era for SI EQ SI EQ, a leading digital and traditional advertising agency renowned for its expertise in the farm equipment space, proudly announces its rebrand to Root+Beta. This rebrand reflects a new chapter in the agency’s history, as it continues to build on its foundation of 15 years of success in the farm equipment industry and expands its reach into the broader agriculture space.   “Today marks an exciting turning point for Root+Beta as we embrace our rebrand and look ahead to new opportunities,” says Andrew Levenson, Vice President and Managing Director. “This rebrand is more than just a new name. It represents our focus on supporting our clients with solutions that drive measurable results. Guided by our

On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,” what exactly does it entail? Is your website in danger of getting unlisted as a result of your previous SEO strategies? Generally speaking, this new algorithm update is an attempt to promote “human-first content” and weed out AI-generated content that seeks to manipulate the system. In addition to the bots which crawl and index the internet, Google utilizes an army of human “quality raters” to supplement their algorithms. These quality raters will judge websites and landing pages based upon search intent to ensure only the most helpful content shows at the top of Google’s search engine result pages (SERPs). We’ve

Introduction: This white paper examines the integration of generative AI into Google’s search algorithms and its significant impact on the agriculture industry. As digital marketing evolves, these technological advancements offer challenges and opportunities for agribusinesses. We provide strategic insights to help these businesses adapt and excel in the AI-driven digital era. The beta version of Google’s AI-enabled algorithm offers a glimpse into these new possibilities, and is accessible via Labs.Google. The Era of Generative AI in Search: Generative AI is reshaping the future of digital marketing in agriculture. From crop producers to equipment manufacturers, every facet of the agriculture sector stands to benefit from these advancements. The closed beta of Google’s AI implementation in search engines, initially tested by select marketers