Insights

By Alli Perkins, Director of Search & Organic Experience “Trust me, bro…” is not exactly a strong client reporting metric, even though it feels a lot like that sometimes. I woke up way too early this morning, thinking about all the ways we might be able to measure organic search success as we move into the new fiscal year. Naturally, I’ve been deep in the AI rabbit hole (as most of us in SEO or marketing have been). One of the hardest parts right now is proving impact when your content might be training AI models without any visible credit or measurable return. You can create genuinely useful content that answers real questions, and it might still not drive clicks.

Mayhem or Market Shift? What Google Search Data Reveals About Agriculture’s Quietest Month in Nearly Two Decades  May should have been chaos. In Ag & Equipment circles, we call it “Mayhem” for a reason. It’s the crucial month when agriculture dealers and suppliers typically see their biggest revenue push of the year. Farmers are buying, dealers are selling, and search engines are buzzing with equipment queries. Except this May, the buzz never came…not like we expected. Farm Equipment Search Trends Show Historic May 2025 Decline After pulling 21 years of Google Trends* data covering the five major ag equipment brands (John Deere, Kubota, Mahindra, New Holland, and Massey Ferguson), one thing became crystal clear: May 2025 recorded the lowest farm

At Root+Beta, we pride ourselves on having a team that delivers exceptional results and builds lasting client relationships. Courtney Castillo, one of our brilliant Account Directors, pushes this mission forward. As a member of the account service team, she works closely with clients as their biggest advocate within the agency. Whether she’s crafting tactful marketing strategies, fostering meaningful collaborations, or helping shape award-winning campaigns, Courtney approaches every challenge with curiosity and dedication. We sat down with Courtney to discuss her role at Root+Beta, explore her predictions for 2025, and learn more about her strategies to keep clients happy and drive successful campaigns. Q: What do you like most about your job? CC: As an Account Director, I get to work

How Farm Equipment Dealer Groups Can Weather the Storm The agricultural industry experienced significant shifts in 2024, particularly when it comes to purchasing farm equipment. With economic pressures, rising interest rates, and changing farming practices, many farmers are rethinking their buying decisions. This decline in farm equipment purchases has posed a considerable challenge for dealerships that rely on equipment sales to sustain their business. However, these same challenges present opportunities for dealerships to adopt creative marketing strategies to maintain and even grow their market share. In this Root+Beta Insight, we will explore the key reasons behind the decline in farm equipment purchasing in 2024, examine the impact on farm equipment dealerships, and suggest actionable marketing strategies that can help dealerships