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Stay Loud When it Goes Quiet

November 17, 2025

When the market faces a slowdown, the immediate instinct from many business owners is to pull back their marketing budget. It makes sense – if you aren’t making a profit from sales, you don’t have the extra funds to pump back into marketing efforts. But slow your roll! A decision that seems temporary could have negative, long-term consequences. A quick pause in marketing spending now, particularly for farm equipment dealers and agribusiness professionals, runs the risk of undermining the industry presence built up over many months and years. A critical time to ramp up your marketing efforts and maintain a strong presence is actually when everything slows down. Sounds crazy? It’s not. Let’s dive into why it’s important to stay

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Push Past The Familiar: Why Your Safe Marketing Playbook Is Costing You Growth

October 20, 2025

We’ve all heard the old saying — if it ain’t broke, don’t fix it — and many ag marketers apply this mindset to their strategy. But what works today might not get you far tomorrow. Playing it safe can seem like the most viable option in the ag space, but the truth is:  if you want to stay ahead, you have to learn how to evolve.  Why Ag Marketers Stick to What They Know Agricultural marketing has a history of being rooted in tradition, causing many marketers to play it safe, sticking to tried and true tactics to reach the same loyal audience year after year. But staying in your comfort zone can quietly stall growth. Here’s why that happens:

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The Language of Ag: How Root+Beta Speaks to Your Audience

The Language of Ag: How Root+Beta Speaks to Your Audience

September 30, 2025

The agriculture industry is often misunderstood. Not because it’s difficult to understand, but because so few people actually know how to speak ag to the farmers, equipment dealerships, and agribusinesses across the country who live and breathe agriculture every day. That’s a huge mistake for anyone trying to connect with agricultural specialists and local farmers, who can sniff out inauthenticity from a mile away. At Root+Beta, we’ve learned how to speak ag because we work very closely with farmers, equipment dealers, and agribusinesses every day. Here are a few key things we’ve learned over the years of our experience that set us apart from the competition. Avoid the Jargon Trap One of the biggest mistakes that marketers make when crafting

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Measuring SEO in the New AI Landscape

Measuring SEO: “Trust me, bro”

August 28, 2025

By Alli Perkins, Director of Search & Organic Experience “Trust me, bro…” is not exactly a strong client reporting metric, even though it feels a lot like that sometimes. I woke up way too early this morning, thinking about all the ways we might be able to measure organic search success as we move into the new fiscal year. Naturally, I’ve been deep in the AI rabbit hole (as most of us in SEO or marketing have been). One of the hardest parts right now is proving impact when your content might be training AI models without any visible credit or measurable return. You can create genuinely useful content that answers real questions, and it might still not drive clicks.

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Agriculture Equipment Sales Trends 2025

July 25, 2025

Mayhem or Market Shift? What Google Search Data Reveals About Agriculture’s Quietest Month in Nearly Two Decades  May should have been chaos. In Ag & Equipment circles, we call it “Mayhem” for a reason. It’s the crucial month when agriculture dealers and suppliers typically see their biggest revenue push of the year. Farmers are buying, dealers are selling, and search engines are buzzing with equipment queries. Except this May, the buzz never came…not like we expected. Farm Equipment Search Trends Show Historic May 2025 Decline After pulling 21 years of Google Trends* data covering the five major ag equipment brands (John Deere, Kubota, Mahindra, New Holland, and Massey Ferguson), one thing became crystal clear: May 2025 recorded the lowest farm

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Thinking Outside the Box: Q&A with Courtney Castillo

Thinking Outside the Box: A Q&A with Account Director Courtney Castillo

February 17, 2025

At Root+Beta, we pride ourselves on having a team that delivers exceptional results and builds lasting client relationships. Courtney Castillo, one of our brilliant Account Directors, pushes this mission forward. As a member of the account service team, she works closely with clients as their biggest advocate within the agency. Whether she’s crafting tactful marketing strategies, fostering meaningful collaborations, or helping shape award-winning campaigns, Courtney approaches every challenge with curiosity and dedication. We sat down with Courtney to discuss her role at Root+Beta, explore her predictions for 2025, and learn more about her strategies to keep clients happy and drive successful campaigns. Q: What do you like most about your job? CC: As an Account Director, I get to work

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