Root+Beta, a leading farm equipment & agriculture marketing agency has formed a partnership with Green Farm Parts, a leading e-commerce retailer for farm equipment parts & accessories based in Indiana with a national online presence. Root+Beta specializes in performance marketing and sales-focused growth strategies tailored for the agriculture industry. The agency will partner with Green Farm Parts on paid media, SEO and dynamic advertising. “We love to see the industry moving forward with the addition of new, customer-focused brands” said Andrew Levenson, Vice President and Managing Director of Root+Beta. “E-commerce allows customers to shop with ease & convenience, and also allows our team to stretch our capabilities with expanded opportunities for advertising.” Green Farm Parts, a division of Reynolds Farm

A new era for SI EQ SI EQ, a leading digital and traditional advertising agency renowned for its expertise in the farm equipment space, proudly announces its rebrand to Root+Beta. This rebrand reflects a new chapter in the agency’s history, as it continues to build on its foundation of 15 years of success in the farm equipment industry and expands its reach into the broader agriculture space.   “Today marks an exciting turning point for Root+Beta as we embrace our rebrand and look ahead to new opportunities,” says Andrew Levenson, Vice President and Managing Director. “This rebrand is more than just a new name. It represents our focus on supporting our clients with solutions that drive measurable results. Guided by our

On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,” what exactly does it entail? Is your website in danger of getting unlisted as a result of your previous SEO strategies? Generally speaking, this new algorithm update is an attempt to promote “human-first content” and weed out AI-generated content that seeks to manipulate the system. In addition to the bots which crawl and index the internet, Google utilizes an army of human “quality raters” to supplement their algorithms. These quality raters will judge websites and landing pages based upon search intent to ensure only the most helpful content shows at the top of Google’s search engine result pages (SERPs). We’ve

Introduction: This white paper examines the integration of generative AI into Google’s search algorithms and its significant impact on the agriculture industry. As digital marketing evolves, these technological advancements offer challenges and opportunities for agribusinesses. We provide strategic insights to help these businesses adapt and excel in the AI-driven digital era. The beta version of Google’s AI-enabled algorithm offers a glimpse into these new possibilities, and is accessible via Labs.Google. The Era of Generative AI in Search: Generative AI is reshaping the future of digital marketing in agriculture. From crop producers to equipment manufacturers, every facet of the agriculture sector stands to benefit from these advancements. The closed beta of Google’s AI implementation in search engines, initially tested by select marketers

Introduction This in-depth white paper, spearheaded by Root+Beta, a Google Premier Partner, delves into the evolving digital landscape of researching and purchasing Agriculture. It provides actionable insights for businesses and marketers within the agriculture industry by examining the customer journey—from research to purchase—with particular attention to their online search habits. Methodology As a Google Premier Partner, Google provides Root+Beta with exclusive data that gives us the following insights. First, let’s define the key performance metrics extracted from Google’s search index: Queries: Total searches conducted by users related ONLY to Agriculture. Ad Depth: The number of ads shown per search query. Impressions: The frequency of ad displays in response to these queries. Clicks: The number of times users engaged with ads

When the Storm Hits Home: Our Farming Family & Hurricane Helene In the aftermath of Hurricane Helene, we’re standing alongside our clients and friends, witnessing the devastation this storm has brought to the heart of the farming community. The trail of destruction across the southeastern United States and its impact on agricultural communities is impossible to ignore. As a company deeply connected to this industry, we feel it’s crucial to shed light on the situation and offer ways for our community to help. Click Here to Donate to Florida Farm Bureau’s Hurricane Helene Relief Fund for Agriculture Click Here to Donate to Tennessee Cattlemen’s Association’s Hurricane Helene Disaster Relief Fund The Scale of Impact The scale of the damage is