Measuring SEO: “Trust me, bro”
By Alli Perkins, Director of Search & Organic Experience “Trust me, bro…” is not exactly a strong client reporting metric, even though it feels a lot like that sometimes. I woke up way too early this morning, thinking about all the ways we might be able to measure organic search success as we move into the new fiscal year. Naturally, I’ve been deep in the AI rabbit hole (as most of us in SEO or marketing have been). One of the hardest parts right now is proving impact when your content might be training AI models without any visible credit or measurable return. You can create genuinely useful content that answers real questions, and it might still not drive clicks.