Insights

At Root+Beta, we’ve spent the last 15 years deep in the field helping agriculture equipment dealers and ag companies across the United States navigate the evolving world of digital advertising. With over $85 million in ad spend managed, R+B’s seasoned team of 40 brings unmatched industry expertise, data access, and insight to our clients every day. Take a look at the current equipment trends and advertising benchmarks for the ag industry.

When the market faces a slowdown, the immediate instinct from many business owners is to pull back their marketing budget. It makes sense – if you aren’t making a profit from sales, you don’t have the extra funds to pump back into marketing efforts. But slow your roll! A decision that seems temporary could have negative, long-term consequences. A quick pause in marketing spending now, particularly for farm equipment dealers and agribusiness professionals, runs the risk of undermining the industry presence built up over many months and years. A critical time to ramp up your marketing efforts and maintain a strong presence is actually when everything slows down. Sounds crazy? It’s not. Let’s dive into why it’s important to stay

We’ve all heard the old saying — if it ain’t broke, don’t fix it — and many ag marketers apply this mindset to their strategy. But what works today might not get you far tomorrow. Playing it safe can seem like the most viable option in the ag space, but the truth is:  if you want to stay ahead, you have to learn how to evolve.  Why Ag Marketers Stick to What They Know Agricultural marketing has a history of being rooted in tradition, causing many marketers to play it safe, sticking to tried and true tactics to reach the same loyal audience year after year. But staying in your comfort zone can quietly stall growth. Here’s why that happens: