Insights

Marketing in ag often comes as an afterthought, brought in to support sales rather than brought in early to lead strategy. This is where most of the trouble happens. When marketing gets treated like a checklist item instead of a discipline, mistakes follow. Product-first messaging that doesn’t connect. Positioning that shifts every quarter. Content that fills a calendar without saying anything worth reading. These mistakes aren’t just ineffective — they’re quietly expensive. They erode trust, dilute brand equity, and make it harder to stand out over time.  We’re not here to call anyone out. A lot of these patterns are easy to fall into, especially in an industry where “we’ve always done it this way” carries a lot of weight.

If you’ve spent any time in the marketing world, odds are you’ve heard the words “innovation” and “collaboration” thrown around more times than you can count. They’re the industry’s favorite buzzwords. You can find them plastered on agency websites, dropped into sales decks, and repeated at conferences until they lose all meaning. But here’s the thing: most of the time, there’s nothing to show for it. At Root+Beta, these aren’t words we use to appeal to a broader market. They’re the values that shape how we hire, how we work, and how we show up for our partners every single day. So instead of telling you we’re different, we’re going to show you — with a real, unfiltered look at

Farm equipment dealers are facing a fundamental problem: farmers research more than ever, but buy less equipment. Marketing budgets disappear into campaigns that look right on paper but deliver nowhere near the ROI they should. The tactics that worked in 2019 don’t work the same way now. The question isn’t whether dealers know this. It’s whether they have the time or technical expertise to do anything about it. The Multi-Channel Reality of Dealership Marketing Farmers don’t follow a neat path from awareness to purchase. They Google “compact tractor attachments” at midnight, compare specs on Facebook during lunch, watch YouTube reviews on the weekend, and still want to kick tires at your dealership before buying. Your farm dealership marketing needs to