Insights

Stay Ahead of Ag Trends

Subscribe to The Lowdown on Ag, our monthly newsletter packed with the latest insights, industry updates, and expert tips to help your ag business grow. Sign up today and never miss out!

Root+Beta Q2 Benchmark Case Study Data

Equipment Trends & Advertising Benchmarks: Q2 Prep/Plant

June 1, 2026

At Root+Beta, we’ve spent the last 15 years deep in the field helping agriculture equipment dealers and ag companies across the United States navigate the evolving world of digital advertising. With over $85 million in ad spend managed, R+B’s seasoned team of 40 brings unmatched industry expertise, data access, and insight to our clients every day. Take a look at the current equipment trends and advertising benchmarks for the ag industry.

Read More
Show Not Tell Blog Header

Show Not Tell: The Importance of Visual Storytelling in Ag Marketing

May 19, 2026

As an agribusiness leader, have you ever wondered: “We know we need better content, but where do we start, and is it worth the investment?” It’s a common question we see clients ask us all the time: they know they aren’t currently producing the best visual storytelling content, but they’re unsure how to change that. You can have the best selection of equipment in your area, and the best customer service of any dealership in a tri-state region, but none of that matters if you have a forgettable digital presence. These days, it takes more than just a great selection, excellent employees, and fast service. Buyers are skeptical, research-driven, and identity-rooted. They’re looking for connection, and they want to feel

Read More
well we don't recommend it graphic

Well…We Don’t Recommend It

April 8, 2026

Marketing in ag often comes as an afterthought, brought in to support sales rather than brought in early to lead strategy. This is where most of the trouble happens. When marketing gets treated like a checklist item instead of a discipline, mistakes follow. Product-first messaging that doesn’t connect. Positioning that shifts every quarter. Content that fills a calendar without saying anything worth reading. These mistakes aren’t just ineffective — they’re quietly expensive. They erode trust, dilute brand equity, and make it harder to stand out over time.  We’re not here to call anyone out. A lot of these patterns are easy to fall into, especially in an industry where “we’ve always done it this way” carries a lot of weight.

Read More
A graphic that says "Stop the Scroll: How to Capture Your Audience's Attention by Speaking to Them Directly"

Stop the Scroll: How to Capture Your Audience’s Attention by Speaking to Them Directly

March 18, 2026

Every day online, it feels like you’re in a constant battle for people’s attention. Videos, thought leadership pieces, social media posts, advertisements, memes – you and every other business out there are attempting to capture a fraction of people’s time and “stop the scroll.” It can be overwhelming trying to think of new and innovative ways to stand out from the sea of content that exists online today; there are only so many ways you can try to “make the post go viral!” Here’s the nitty-gritty about posting content online: it’s not always about having the flashiest graphics and most professionally designed content. Good-looking content is important, of course, but for many people –  especially agribusiness professionals, farmers, and home

Read More
Behind The Scenes at Root+Beta — How We Actually Work blog graphic

Behind The Scenes at Root+Beta — How We Actually Work

March 2, 2026

If you’ve spent any time in the marketing world, odds are you’ve heard the words “innovation” and “collaboration” thrown around more times than you can count. They’re the industry’s favorite buzzwords. You can find them plastered on agency websites, dropped into sales decks, and repeated at conferences until they lose all meaning. But here’s the thing: most of the time, there’s nothing to show for it. At Root+Beta, these aren’t words we use to appeal to a broader market. They’re the values that shape how we hire, how we work, and how we show up for our partners every single day. So instead of telling you we’re different, we’re going to show you — with a real, unfiltered look at

Read More
Large Equipment Trends Benchmark Graphic

Equipment Trends & Advertising Benchmarks: Q1 Off-Season

February 23, 2026

At Root+Beta, we’ve spent the last 15 years deep in the field helping agriculture equipment dealers and ag companies across the United States navigate the evolving world of digital advertising. With over $85 million in ad spend managed, R+B’s seasoned team of 40 brings unmatched industry expertise, data access, and insight to our clients every day. Take a look at the current equipment trends and advertising benchmarks for the ag industry.

Read More
Load More