Root+Beta, a leading farm equipment & agriculture marketing agency has formed a partnership with Green Farm Parts, a leading e-commerce retailer for farm equipment parts & accessories based in Indiana with a national online presence.
Root+Beta specializes in performance marketing and sales-focused growth strategies tailored for the agriculture industry. The agency will partner with Green Farm Parts on paid media, SEO and dynamic advertising.
“We love to see the industry moving forward with the addition of new, customer-focused brands” said Andrew Levenson, Vice President and Managing Director of Root+Beta. “E-commerce allows customers to shop with ease & convenience, and also allows our team to stretch our capabilities with expanded opportunities for advertising.”
Green Farm Parts, a division of Reynolds Farm Equipment (another Root+Beta partner), is one of the largest e-commerce retailers of John Deere parts & accessories, operating & shipping across the nation.
About Root+Beta
From global brands to local farms, Root+Beta builds authentic relationships & create powerful business outcomes. We don’t just talk-the-talk – we’re deeply rooted in the agriculture industry & built by people just like you. Crafters of bold strategies that deliver, we move fast, test what works, and pivot when necessary. Our approach is data-driven so every decision is backed by insights and made to maximize your marketing investment.