The Field Report

Sources

Behind The Data

https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmark
https://www.storegrowers.com/google-ads-benchmarks/
https://thinkshiftinc.com/blog/2024-digital-advertising-benchmarks-for-agriculture
John Deere - Media Research Insights_DPG version JD Customer Panel Foundational Media Research (2024)

Shiny & New — At What Cost?

https://www.leasefoundation.org/industry-research/vertical-outlook/verticalmarket_agricultural2025/
https://www.sandhills.com/news/article/250043377
https://www.prnewswire.com/news-releases/deere-reports-first-quarter-net-income-of-656-million-302692550.html
https://emt.gartnerweb.com/ngw/globalassets/en/sales-service/documents/trends/gartner-b2b-buying-report.pdf?_gl=1*kpyh08*_gcl_
https://www.aem.org/getattachment/02fddf42-2e7a-4eb6-8fd1-a9465769f2db/US-Month-Ag-Report-5-2025.pdf
https://farmdocdaily.illinois.edu/2025/10/the-current-state-of-farm-machinery-and-equipment-market.html
https://www.farms.com/ag-industry-news/rising-farm-equipment-costs-shift-strategies-282.aspx
https://www.farm-equipment.com/articles/24073-sandhills-global-market-reports-on-us-used-tractor-and-combines- market
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-b2b-growth-equation
https://www.farmjournal.com/machinery-pete-partners-with-agdirect-to-offer-used-equipment-financing-options/

When Efficacy isn't Enough

https://agrigateglobal.com/press-release/north-america-leads-the-agricultural-biologicals-market-boom-the-shift-in- global-agriculture
https://www.theguardian.com/environment/2025/nov/18/california-pfas-forever-chemicals
https://www.epa.gov/pfas/key-epa-actions-address-pfas
https://insightloom.wordpress.com/2025/11/28/agrochemicals-market

The Relationship Economy

https://agribusiness.purdue.edu/2025/10/30/how-u-s-farmers-perceive-agricultural-dealers-and-retailers-insights-from-2017-to-2025/
https://www.terrainag.com/wp-content/uploads/2025/09/Terrain-Input-Costs-Q4-25.pdf
https://ageconsearch.umn.edu/record/364771?v=pdf&ln=en

Precision Paradox

https://link.springer.com/article/10.1007/s44430-025-00006-0
https://www.sciencedirect.com/science/article/pii/S2772375524000881
https://esmis.nal.usda.gov/sites/default/release-files/h128nd689/bv73dz25x/n8711q81s/fmpc0825.pdf