The farm equipment space has historically relied on in-person sales tactics to drive revenue, with many marketing efforts focused on driving in-dealership foot traffic or quote requests. We worked with our partner of 15 years to develop one of the first comprehensive ecommerce websites and frameworks in the industry.
Ecommerce is not just about a website - it requires an incredible amount of back-end logistics work. From choosing a shipping carrier to building a fulfillment center, understanding all that is involved in ecommerce is both challenging and strenuous. Not only that, but we also needed to develop new ways of advertising and messaging based on consumers’ new ability to purchase online.
Over the course of two years, our team invested in researching and understanding all of the many requirements in the ecommerce space, developing a comprehensive, first-of-its-kind ecommerce website and assisting our partner in building a framework for fulfillment and advertising.