Strategies for the most innovative ag brands on
earth
If you’re ready to drive low-cost,
high-quality demand for your brand
or product, you’re in the right place.
Trying to scale your lead generation efforts but not sure where to start? Not sure what media channels are generating ROI?
Whether you’re trying to grow your existing efforts while keeping acquisition costs low, find and test new audiences, or improve the quality of your SQLs, we’ve got it covered.
As key partners of some of the largest names in ag, we’ve developed an extensive record of driving scalable, sustainable growth through strategic alignment and expertly-crafted campaigns.
After analyzing the sales journey, we determined leads were taking between two-to-four weeks to purchase following a conversion.
Utilizing contact data from our CRM - Nurture - we developed a campaign in which post-conversion contacts would be entered into a high-frequency display audience during the purchase process. We developed unique messaging to help reinforce the purchase decision.
We hypothesized that targeted advertising to contacts during this two-to-four week decision could increase close rates.
increase in close rate
Increased Close Rate by 39% through Omni-Channel Marketing
In order to prove campaign efficacy, Root+Beta analyzed changes in two key metrics - close rate and time-to-purchase. A period-over-period comparison yielded promising results - a 39% increase in close rate, from 10.0% to 13.9%. In addition, time-to-purchase decreased from a 2 week average to 5 days.
