The search landscape is changing rapidly, and Root+Beta is helping partners evolve with it. From SEO to GEO to AIO, our search experience team is driving innovation & growth for agribusinesses.
Looking to capture online visibility for your brand? It's time to go beyond traffic and page rank and start measuring what really matters in the new search landscape.
AI Overviews now appear in nearly half of local business searches. Zero-click results account for 60% of Google searches. ChatGPT, Perplexity, and Claude are where a growing number of consumers go to find information on the brands they're considering.
If your brand is only looking at traffic and page rank, you're behind. Search measurement is evolving, and metrics like AI visibility scores, zero-click presence, and multi-platform share of voice are becoming vital to brand visibility in the new landscape.
Mobile-first is table stakes; AI-first is the new edge in 2026. Voice, visual, AI and traditional search are all part of the consumer journey, and optimizing for channel and journey visibility is key.
Looking for ways your brand can increase search visibility in 2026? Put it to the test with our free visibility checklist.
