Insights

If you’ve spent any time in the marketing world, odds are you’ve heard the words “innovation” and “collaboration” thrown around more times than you can count. They’re the industry’s favorite buzzwords. You can find them plastered on agency websites, dropped into sales decks, and repeated at conferences until they lose all meaning. But here’s the thing: most of the time, there’s nothing to show for it. At Root+Beta, these aren’t words we use to appeal to a broader market. They’re the values that shape how we hire, how we work, and how we show up for our partners every single day. So instead of telling you we’re different, we’re going to show you — with a real, unfiltered look at

Farm equipment dealers are facing a fundamental problem: farmers research more than ever, but buy less equipment. Marketing budgets disappear into campaigns that look right on paper but deliver nowhere near the ROI they should. The tactics that worked in 2019 don’t work the same way now. The question isn’t whether dealers know this. It’s whether they have the time or technical expertise to do anything about it. The Multi-Channel Reality of Dealership Marketing Farmers don’t follow a neat path from awareness to purchase. They Google “compact tractor attachments” at midnight, compare specs on Facebook during lunch, watch YouTube reviews on the weekend, and still want to kick tires at your dealership before buying. Your farm dealership marketing needs to

In the agriculture industry, many marketers stick to the same playbook year after year, never questioning whether their creative or messaging still works. But the truth is, playing it safe isn’t actually safe at all. It leads to missed opportunities, stagnant growth, and audience fatigue. On the other hand, launching bold new campaigns without proper testing can compromise your budget. The difference between a good marketer and an excellent one? Good marketers step outside the box. Excellent marketers test their ideas before committing the full budget. Smart experimentation lets you try new tactics affordably, so you’re making decisions based on proven data—not expensive assumptions. What You’re Actually Risking When You Don’t Test You might become apprehensive when thinking about adopting