Deciphering Google’s Helpful Content Update

On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,” what exactly does it entail? Is your website in danger of getting unlisted as a result of your previous SEO strategies? Generally speaking, this new algorithm update is an attempt to promote “human-first content” and

Agriculture and Google’s Generative AI Algorithm: Transforming the Digital Landscape in Farming and Agribusiness

Introduction: This white paper examines the integration of generative AI into Google’s search algorithms and its significant impact on the agriculture industry. As digital marketing evolves, these technological advancements offer challenges and opportunities for agribusinesses. We provide strategic insights to help these businesses adapt and excel in the AI-driven digital era. The beta version of

Comprehensive Analysis of Agriculture Customer Journey Digital Behavior in 2023

Introduction This in-depth white paper, spearheaded by Root+Beta, a Google Premier Partner, delves into the evolving digital landscape of researching and purchasing Agriculture. It provides actionable insights for businesses and marketers within the agriculture industry by examining the customer journey—from research to purchase—with particular attention to their online search habits. Methodology As a Google Premier