Bushel was launching a new product pairing — Bushel Wallet and Bushel Farm — in a crowded category of competitors with higher brand awareness and strong user loyalty.
Bushel needed to introduce the products, establish Bushel Farm as the go-to farm management solution, and highlight the value of receiving it free with Bushel Wallet.
Root+Beta developed a multi-channel campaign (Facebook, YouTube, Paid Search) to position Bushel as the platform that brings farm operations and finances together in one simple, secure solution. The campaign used clear, benefit-driven messaging tailored to farmers.
Paired with product visuals, the ads emphasized simplicity, convenience, and peace of mind, presenting Bushel as the calm in the chaos of farm management. Stacking functional, financial, and emotional benefits made Bushel’s value proposition immediately clear.
Within four months, the campaign drove 135 new sign-ups, with conversions tripling from launch to the second month. After this initial surge, adoption held at a strong and sustainable pace, showing the creative not only captured attention but delivered lasting impact.